You’ll notice that the building looks like it belongs in a desert film set before you even step inside — and there’s a story behind that flair. Conceived as the Acca Temple Shrine’s meeting house, the theater opened in 1927 after years of planning and two years of construction. Designed in a Moorish-revival style by Marcellus E. Wright Sr. and the Robinsons, the structure originally included not just a 3,500-seat auditorium but ballrooms, a pool, and recreational spaces, all meant to serve as a multi-use cultural center. Over the decades it has been known as The Mosque, the Landmark Theatre, and since 2014 the Altria Theater — though locals still call it “the Landmark” sometimes — and each name reflects a chapter in its long life as Richmond’s premier large-format stage.
Key Highlights
Architectural spectacle and atmosphere:
The exterior’s twin minarets and ornate entry arch are visually striking and unique for downtown Richmond. Inside, lavish ornamentation, restored murals, and an ornate auditorium ceiling create a sense of theatergoing as an event — an experience that starts the moment you see the façade. The combination of historical detail and modern restoration means you get period drama without sacrificing contemporary comfort.
A top venue for big touring productions:
This is where Broadway productions, national concert tours, comedians, and large-scale family shows land when they come to Richmond. The house’s large capacity and strong sightlines make it ideal for blockbuster entertainment, while the venue’s acoustics are frequently praised for making music and spoken word crisp and powerful.
Deeply layered history:
Because the building originally housed Shriner organizations, the site contains oddities you won’t expect — an old gym, basement rooms once used for training, and even a historic pool that has been filled in. The theater’s survival through threatened demolition, mid-century repurposing, and multiple restorations gives it a narrative arc you can almost feel while walking its halls.
Careful, modern restoration work:
Recent restoration projects brought mechanical systems, seating, and backstage spaces up to date while conserving decorative paint, murals, and plasterwork. The result is a theater that looks and feels historic but works like a 21st-century performance house.
Atmosphere & Décor
The lobby and public corridors feel grand without being stuffy — high ceilings, ornamental plaster, and period murals make arriving feel like an occasion. Seating is plush and arranged to maximize sightlines; you’ll find the auditorium both intimate (for a 3,500-seat house) and dramatic. Evening performances are especially cinematic, with exterior lighting highlighting the minarets and interior lighting revealing ornate detail. Backstage and ballroom spaces have been refurbished for events, so the venue doubles as a popular rental space for galas and ceremonies.
Other Considerations
So how’s the price?
Ticket prices vary widely by event. Big Broadway or headline concerts can run to typical market prices, while smaller shows and special offers (student rush and occasional discounted orchestra lotteries) make mid-price attendance possible. Concessions and premium seating add extra costs, so plan accordingly.
What about parking and accessibility?
Parking near the theater can be tight for major events; plan to arrive early or use nearby garages and transit. The theater provides accessible seating and services, but if you require special accommodations it’s a good idea to call ahead.
Is it safe?
The theater is a long-standing civic venue and is generally safe for patrons. A high-profile safety incident did occur in the surrounding parking area in 2023; since then, event security and local attention to crowd management have been emphasized. Practically speaking, follow standard event precautions—arrive early, use official parking or drop-off points, and follow venue guidance.
Any downsides?
At peak events you may encounter crowding at entry and at concession lines, and parking logistics can add stress. Some visitors wish the museum-like decorative details were better explained with additional signage or small interpretive panels in the lobby.
Landmark Theatre (Altria Theater)
📍 6 N Laurel St, Richmond, VA 23220
Website: https://www.altriatheater.com/
