
Designed by architect Ronald Greene, the Jackson Building’s slender silhouette rises dramatically above its surroundings. Its Gothic Revival style, characterized by pointed arches and intricate terra-cotta details, sets it apart from other buildings in the area. Despite its compact footprint, the building’s vertical design emphasizes its height, making it a striking landmark in downtown Asheville.
A Glimpse into the Past
The Jackson Building’s location holds historical significance. It was constructed on the site of a tombstone business once operated by Thomas Wolfe’s father. This connection adds a literary layer to the building’s rich history.
Unique Features and Design
One of the building’s most intriguing aspects is its observation tower, which once featured an 18-million-candlepower searchlight intended to attract tourists. Although the searchlight is no longer operational, the tower remains a distinctive feature of the skyline. Additionally, the grotesques adorning the building’s corners serve both decorative and functional purposes, allowing water to drain and preventing freezing.
A Touch of the Supernatural
Over the years, the Jackson Building has gained a reputation for being haunted. Legend has it that a businessman took his life from the building during the Great Depression, and some claim to have seen his face in the windows. A faint bulls-eye design on the ground below is said to mark the spot where he fell.
Atmosphere & Surroundings
While the Jackson Building itself isn’t open to the public, its exterior is a popular subject for photographers and history enthusiasts. Located in Pack Square, visitors can admire the building’s architecture while enjoying the surrounding park. The juxtaposition of the building’s historic design with the modern cityscape offers a unique glimpse into Asheville’s architectural evolution.
Other Considerations
Is the Jackson Building open to the public?
No, the building’s interior is not accessible to the public. However, its exterior can be admired from the surrounding area.
What’s the best time to visit?
Daylight hours offer the best lighting for photography. The building’s details are most visible when the sun is high.
Are there any tours available?
While the building isn’t open for tours, the surrounding area is part of Asheville’s architectural walking tours, providing context and history about the building and its significance.
Jackson Building
📍 22 S. Pack Square, Asheville, NC 28801








