Forget snow globes and refrigerator magnets. A few miles from Sedona’s red rocks sits a shop where the souvenir you bring home is a skein of yarn that was dyed right there in the Verde Valley. Sedona Knit Wits has been outfitting knitters and crocheters for years, and after relocating to a spot in Cottonwood’s Fry’s Shopping Center in July 2023, it’s become the kind of stop fiber lovers plan their road trips around.
Owner Linda Kimberly runs a shop that’s equal parts retail destination and community living room. Whether you’re a lifelong knitter chasing a rare fiber blend or someone who’s never held a crochet hook, the shop has built a reputation for genuinely welcoming whoever walks through the door.
What Makes This Shop Worth the Detour
The star of the show is the locally-dyed yarn line, hand colored using merino wool, rayon, cotton, and bamboo. It’s a rare enough offering that fiber travelers specifically seek it out, since you won’t find these exact colorways anywhere else. Buying a skein feels less like a transaction and more like bringing a piece of the landscape home with you.
Beyond the house-dyed collection, the shelves are stocked with a genuinely wide range of commercial yarns spanning cottons, wools, silks, and linens, alongside recognizable premium brands like Malabrigo, Noro, Berroco, Sweet Georgia, and The Fibre Co. The variety draws praise consistently, especially from visitors who expected a small-town shop and instead found a selection deep enough to rival specialty stores in much bigger cities.
Personalized help is the other thing that keeps coming up. Staff take the time to walk through pattern questions, troubleshoot a dropped stitch, or help match fiber to a project, rather than just pointing you toward a wall of yarn and leaving you to figure it out. For anyone stuck mid-project or unsure which weight or gauge to buy, that kind of hands-on guidance makes a real difference.
Classes round out the offering, with sessions structured for different skill levels so both total beginners and advanced crocheters and knitters can find something worth signing up for. It’s a nice touch for travelers who want to turn a shop visit into an actual afternoon activity rather than a quick in-and-out stop.
The Social Side of the Shop
What really sets this place apart is the open knitting group that meets multiple times a week, Wednesdays and Fridays from 1 to 5pm and Saturdays from 10am to 3pm. It’s free to join, coffee and chocolate are typically on hand, and you don’t need to be a regular or even a customer that day to pull up a chair. For visitors passing through Cottonwood, it’s an easy, low-pressure way to meet local fiber artists and pick up tips you won’t find in a pattern book.
Atmosphere & Décor
The shop’s Fry’s Shopping Center location keeps things practical and easy to find, with straightforward strip-mall parking that beats hunting for a spot in downtown Sedona during peak tourist season. Inside, the space is set up to be browsed slowly, with yarn organized by color and fiber type so it’s easy to get lost running your hands along the shelves.
The mood leans cozy rather than sleek or minimalist. Between the knitting circle chairs, the community coffee, and the steady hum of conversation among regulars, it feels more like a craft-focused hangout spot than a sterile retail counter. That said-back, unhurried energy is a big part of why so many people linger far longer than they planned to.
Other Considerations
Do I need to be an experienced knitter to visit? Not at all. The classes are structured for a range of skill levels, and the open knitting sessions welcome beginners just as warmly as longtime crocheters.
What are the hours? During the summer season the shop is open Monday through Friday from 11am to 5pm and Saturday from 10am to 3pm, and it’s closed on Sundays. It’s worth calling ahead at 928-634-6193 since seasonal hours can shift.
Is parking easy? Yes. Since the shop sits in the Fry’s Shopping Center just off AZ-260, you get straightforward lot parking rather than the tighter spaces you’ll find closer to central Sedona.
What should I buy if I only get one thing? The locally-dyed yarn is the standout pick, since it’s unique to the shop and makes for a far more memorable takeaway than a mass-produced skein you could find anywhere.
Sedona Knit Wits
📍 1100 AZ-260 Suite 19, Cottonwood, AZ 86326
Website: https://www.sedonaknitwits.com/
